Deliver SMS at scale: Learn about our Applications and API Solutions Learn more
A2P (Application-to-Person) SMS services refer to the process where messages are sent from an application, software, or system (rather than an individual) to a mobile user. These types of messages are typically used by businesses or organizations to communicate with their customers.
A2P messages can include notifications, alerts, reminders, marketing messages, two-factor authentication codes, and more.
A2P SMS is commonly used by businesses to send
marketing promotions, reminders, appointment alerts,
and customer service notifications.
Many online platforms use A2P SMS to send
authentication codes to users for secure login
purposes.
A2P SMS often utilizes shortcodes (short numbers
that are easy to remember) for promotional campaigns
or customer service interactions.
A2P messaging services can handle a high volume of
messages, making it ideal for businesses that need to send
messages to large numbers of people quickly.
Since A2P messages are often used for marketing, there
are rules and regulations (such as those from the FCC
or GDPR) that ensure these messages are not considered
spam and respect user consent.
Through SMS, businesses can provide immediate
and direct communication, reaching users on their
personal mobile devices
Raza Engage Offer to its’ clients a platform that helps businesses plan, execute, and analyze SMS marketing campaigns. These platforms provide the functionality to create and send bulk SMS messages to customers or prospects, track performance, and optimize campaigns based on feedback and analytics.
Here’s an overview of what a typical SMS marketing campaign manager does and its key features
SMS campaign managers allow you to segment your customer base based on different criteria such as demographics, purchase history, location, and engagement level. This helps deliver more personalized and relevant messages.
Easily import, export, and manage subscriber lists to ensure you’re reaching the right audience with your campaigns.
Many platforms offer pre-built SMS templates, making it easy to create effective messages that align with your campaign goals (promotions, reminders, event invitations, etc.).
SMS campaign managers often support dynamic fields like {FirstName} to customize messages and increase engagement.
You can schedule SMS messages to be sent at specific times or intervals, ensuring they reach your audience at the right moment (e.g., special offer reminders, holiday greetings).
Automate responses or follow-ups based on user actions (like sending a confirmation message after a user subscribes or purchases a product).
Get detailed reports on message delivery, open rates, and response rates, so you can see how well your campaign is performing.
rack how many recipients click on links embedded in your SMS, which is essential for measuring the success of campaigns that include promotions or offers.
Measure the actual sales or actions taken as a result of your SMS campaign, allowing you to calculate ROI.
(e.g., different copy, calls-to-action, or offers) to determine which resonates best with your audience.
Based on the test results, you can optimize future campaigns to improve effectiveness.
Ensure that your SMS marketing adheres to local regulations such as the TCPA (Telephone Consumer Protection Act) in the U.S., GDPR in the EU, or other relevant data protection laws.
SMS marketing platforms typically include easy opt-out options for users who wish to stop receiving messages (e.g., “Reply STOP to unsubscribe”).
Many SMS campaign managers integrate with CRM systems, email marketing tools, or social media platforms, allowing you to combine your marketing efforts across different channels.
SMS campaign managers allow you to segment your customer base based on different criteria such as demographics, purchase history, location, and engagement level. This helps deliver more personalized and relevant messages.
Easily import, export, and manage subscriber lists to ensure you’re reaching the right audience with your campaigns.
Many platforms offer pre-built SMS templates, making it easy to create effective messages that align with your campaign goals (promotions, reminders, event invitations, etc.).
SMS campaign managers often support dynamic fields like {FirstName} to customize messages and increase engagement.
You can schedule SMS messages to be sent at specific times or intervals, ensuring they reach your audience at the right moment (e.g., special offer reminders, holiday greetings).
Automate responses or follow-ups based on user actions (like sending a confirmation message after a user subscribes or purchases a product).
Get detailed reports on message delivery, open rates, and response rates, so you can see how well your campaign is performing.
rack how many recipients click on links embedded in your SMS, which is essential for measuring the success of campaigns that include promotions or offers.
Measure the actual sales or actions taken as a result of your SMS campaign, allowing you to calculate ROI.
(e.g., different copy, calls-to-action, or offers) to determine which resonates best with your audience.
Based on the test results, you can optimize future campaigns to improve effectiveness.
Ensure that your SMS marketing adheres to local regulations such as the TCPA (Telephone Consumer Protection Act) in the U.S., GDPR in the EU, or other relevant data protection laws.
SMS marketing platforms typically include easy opt-out options for users who wish to stop receiving messages (e.g., “Reply STOP to unsubscribe”).
Many SMS campaign managers integrate with CRM systems, email marketing tools, or social media platforms, allowing you to combine your marketing efforts across different channels.
Raza Engage also offers 2way SMS via a communication system where both the sender and recipient can send and receive SMS messages.
Two-way messaging enables businesses to respond to customer inquiries, complaints, or feedback through SMS. This can be done through keywords (where customers reply with specific words to trigger an automated response) or by manually replying to customer messages.
You can set up automated responses to common customer inquiries. For instance, when a customer replies with “INFO” to an SMS, an automated system can reply with more details about your product or service. This is particularly useful for providing quick customer support without the need for a person to be available 24/7.
With two-way messaging, businesses often use shortcodes (short numbers) to make it easier for customers to respond. Additionally, businesses can set up keywords (such as “HELP” or “SUPPORT”) that trigger automated responses. For example, replying with “HELP” could send the customer an instant FAQ response or direct them to a support team.
Two-way messaging allows businesses to send SMS surveys or request customer feedback. Customers can respond with simple replies (e.g., rating your service from 1 to 5) and get an immediate acknowledgment or response.
Appointment Reminders and Confirmations You can send appointment reminders or confirmations to customers via SMS, and they can reply to confirm or reschedule. This helps reduce missed appointments and streamline booking processes.
Two-way messaging also allows customers to opt in or out of SMS campaigns directly through SMS. For example, a customer can reply “STOP” to stop receiving marketing messages, which ensures compliance with TCPA and other regulations.
Two-way messaging can facilitate SMS-based customer support, where customers can message for help, ask questions, or resolve issues. Responses can be automated or handled by a support team, offering a fast and convenient way for customers to get assistance.
Businesses can use two-way messaging as a form of live chat, where customer service representatives can engage with customers, answer questions, and provide personalized assistance.